3 Ways to Optimize Your Instagram and Facebook Profile in 10 Minutes
Social Media is a should be a huge part of your marketing efforts.
Facebook is the number one used social media platform in the world with more than 2 billion active users daily. As for Instagram? Over 60% of Instagram users log in daily, making it the second most engaged network after Facebook.
Basically, if you're not using these platforms to market and promote your business, you're missing out on a huge opportunity!
It's time to step into the virtual spotlight and start rocking at social media marketing.
That being said, social media can certainly be a waste of business owners time if not used strategically. Long gone are the days when you could post random pictures of your pets, drop a link to your sales page and call it a day. Your social media marketing needs to be value-centered and intentional.
The best way to start is with the basics- optimizing your profile.
There are some often overlooked ways to optimize your profiles and so let's dive into how you can get the most out of your social media marketing using your profile.
Let's start with Facebook.
Optimizing your Facebook Profile
1. Make use of free marketing space.
People love to creep, meaning they're often clicking on pictures and profiles "just to see". Why not utilize that space to showcase a new sale or lead magnet?
When you upload a picture or cover photo on your Facebook business page, you have an option to place a description that people will see when they click on it. This often forgotten use of space is a great place to put a friendly welcome note and invitation to join your email list.
The same goes for your personal profile. While using a personal profile to market is against Facebook's terms of service (that's a no-no!) you can still add links to your business page in your bio and even take advantage of your personal page's cover photo.
These two spots are things everyone can see when they click on your profile, even if you keep your profile private.
2. Use your pinned post with purpose.
Your pinned post always stays at the top of your business profile and is often forgotten about. This is your chance to bring attention to something to your business. Add a compelling call-to-action, introduce your new Facebook challenge, or record a video welcoming new page visitor.
3. Use the "Our Story" section wisely.
There's a (semi) newish feature where you can add a "story" portion to your profile that viewers can see on the right-hand side of your profile. Don't think of this section as another "about" section, but rather a place to really connect with your audience. It's called "our story" for a reason. Let them know your story, why you do what you do, how you can help them overcome their challenges.
Get in your feelings with it.
People do business with those they resonate and connect with, and this is a great spot to do that.
Optimizing your Instagram
1. Don't go crazy with the bio links.
You might be tempted to add all the links possible to your bio now that there are dozens of third-party apps that let you use multiple links, but you still need to be intentional about what links you pick.
People get overwhelmed quickly and our attention span as a society is limited. If you're using a third party link to send visitors to an option of links, pick the 2 or three that they'll get the most value from, i.e an opt-in or landing page.
2. Keyword your bio
Did you know that Instagram uses your bio to help people find relevant Instagram users? So make sure you have keywords in there somewhere. You still want it to be personable (no keyword stuffing!) but if you're a brand strategist or life coach for moms, integrate those keywords in your bio.
3. Add your title to your headline instead of your name.
This is up to you, but adding a "title" to your headline instead of your name or business name can certainly help call attention to you before they even click on your profile.
For example- "Jane Doe - Marketing Guru" or "My Name - Wedding Photographer". Before they even visit your profile, they have an idea of who you are and what kind of content you'll be sharing.
Check out all these profiles that pop up when I search “business coach” because they’ve added the title in their headline.
So there you have it! Try out these tips to optimize your profile and start your social media marketing plan strong.