How To Survive The Blogging Apocalypse
Not another “blogging is dead” blog post *eyes roll*
If you’re picturing me pacing around the virtual corners of the internet with a sign that reads “the end is near for blogging!” scrawled in bold red letters, rest assured, I haven’t reached that level of crazy yet.
But there are many people who are wondering if blogging is worth it anymore for their business.
After all, there is no shortage of blog posts, podcast, and Facebook lives shouting the end of the blogging world, and the truth is- they might not be 100% wrong.
The days when you could write about your day-to-day activities and make a sustainable income are gone. Of course, there are people out there who love creeping on the daily activities of others, but relying solely on a creepers fixation is risky business (for safety reasons and as a business model).
Chronicling your daily life has its uses for building the “know, like, trust” factor (think Instagram stories) but it’s not necessarily a great business model to build on.
You won’t see much result from taking a few pictures of a networking event you attended, posting a caption saying it was “so much fun” and publishing it on your blog.
Blogging in a traditional sense has bit the dust.
But that doesn’t mean you should completely toss out your blog.
As most things in life, blogging has simply changed. If you want to make blogging worth while for your business you need to publish with some intention.
You need a strategy.
So how do you survive the blogging apocalypse?
If you’re worried about ending up like one of the many many characters from the Walking Dead (WHY Glenn whhhhyyyy) and seeing your blog get eaten alive by IGTV or Youtube, here are some blog survival tips.
Survival Tip Number 1- Solve Problems:
People are looking for answers to their problems and your blog content could (actually, strike though could) SHOULD be their solution. Not generalized “tips and tricks” either, but in depth, helpful posts that provide a solution.
If you’re afraid that you’re giving away the goodies before they payed for it, people are far more willing to shell out money if they see you know what you’re talking about up front, especially if you’re charging premium prices.
No one wants to spend thousands of dollars on a guess that you might be able to help them. They want to know, and your blog content can be their reassurance.
A great example of people who use their blog to solve problems is Jill and Josh from Screw The 9-5. Just take a peek at their first 2 or 3 posts and you’ll honestly be mind blown with how much they give away for free in their posts.
And that’s resulted in thousands of loyal followers and a crap ton of money for them and their new mini human (congrats to their new baby!).
Another great example is Optin Monster. Their blog is filled with amazing information
Take a look at your blog and ask, are the majority of my posts offering value to my readers?
If you’re not sure, next time you write a post first outline it asking these questions:
What problem is my reader having?
Why is it important for them or their business that they solve this problem?
What action steps have I given them as a solution?
Survival Tip Number 2- Blog By The Rules
If you’re a nonconformist, you might shudder at the idea of following “the rules” but there are certain guidelines that generally set a business generating blog apart from others that just take up web space.
Formatting makes a huge difference.
Things like headings/subheadings, bullet points and
Make your posts more reader friendly.
Huge blocks of texts, overcrowded pages and useful information hidden under mountains of fluff generally turn people away from your blog.
As you might have heard, the attention span of the average human is startlingly low and most people will “scan” content before they fully commit to reading it so you need to make it easy for them (I bet you’re scanning now aren’t you ;p).
You can read about some formatting tricks here.
While i’m all for revolting against the standard, when it comes to blog formatting, you’re more likely to find success following the “rules”.
Survival Tip Number 3- Include Blogging In Your Marketing Strategy (not as an afterthought)
The poor poor blog...always thought of last. After the funnel is all set up and the sales pages are made then people think “Hm...I guess I could throw a blog post in there.”
Planning and putting forward thought in your blogging can actually prove to be a powerful part of your marketing strategy.
Make use of an editorial calendar and plan your blog content to help bolster your marketing efforts on other platforms, not the other way around.
You can also keep track of content ideas with this free content planner worksheet. Just click here to have it sent to your email.
For example, if you’re about to launch a new course on helping your clients make more money using Instagram, plan posts that helps address common Instagram frustrations.
If you already have content on that subject, you can update the old posts to include more recent information.
Series are a great way to draw the attention of your audience, give them an insane amount of value, and have them eager to enter the next part of your sales funnel.
You can also re-purpose content for your blog posts. If you’re hosting a Facebook challenge, you can transcribe your Facebook Live videos and cross promote your challenge on other platforms that are more “blog friendly” like Pinterest.
Even after the challenge is over and you stop actively promoting it, your blog posts can still be a way to collect leads on a wait list if it’s a challenge you launch multiple times a year.
You also want to plan ahead for holidays (like writing more content on productivity and goal setting in November, December and January) or major events related to your niche (like Nanowritmo for writing coaches) and leverage those days for marketing.
When you’re blogging proactively and with intention, you’re more likely to see results in your efforts as supposed to just blogging randomly.
Survival Tip Number 4- Know Who Your Readers Are
You have to create blog posts your target audience wants to read (Don’t know exactly who your target audience is? Read this post here).
What are they interested in?
What challenges are they facing?
What kind of questions do they ask?
Just because something fits one characteristic of your audience, doesn’t mean it’s an automatic green light for content either.
If you’re selling courses to stay at home moms who are trying to make an income from Etsy, writing random product reviews on the best diapers for newborns isn’t necessarily going to be helpful.
Sure they’re moms, and a lot of them might have newborns who need diapers, but if they’re going to your site, most likely they’re looking for answers on how to make money on Etsy.
Give them Etsy tips, not diaper reviews.
This is where the term “niche” comes in handy. Picking a topic to focus doesn’t forever bind you to that one single topic for the rest of your blogging life, it’s not a sealing curse to “niche” down.
But it is a great way to make sure your content continues to attract the right readers and keep you on topic. A niche is like a cue card to get you back on track when you start brainstorming blog posts on gardening tips even though you blog about manifestation.
If you’re struggling to pick a niche here’s a great post on picking one.
If you’re a coach, service based entrepreneur or have a business that doesn’t center around blogging itself, you still need to pick a core topic to stay focused on.
If you’re selling memberships to a stock photo library, you’ll want to stick with relevant topics like photography and branding.
Let your niche guide your way.
And there you have it! You’ll survive the blogging apocalypse by doing these things.
So feel free to ignore the crowds of blogging conspirators reverently screaming blogging is pointless and to focus on (whatever the new up and coming thing is) instead. Blogging has for sure changed, and evolved, but it’s not 6 feet under.
Keep blogging away my friends.