How To Write An About Me Page (the no-stress, easy way)
If an About Me Page isn’t about me, then what do I write?
You know, the dreaded “tell me a bit about yourself” question.
This is usually where people freeze up, stumble a bit over their words, begin over analyze how much is too much or if they’re making themselves sound professional enough, compelling enough, or whatever enough for the person asking the question.
Now you have to write a whole page about yourself?!
The good news?
If you’re sweating thinking about writing your “about me” page don’t worry.
Your “about me” page actually isn’t about you at all. You’re off the hook, kinda.
Pst! This post contains affiliate links! That means I get a commission from any purchases you make (at no extra cost to you). I’ll only recommend dope stuff that i’ve tested and truly find valuable. Scouts honor.
The copy on your About Me page is actually a strategic weaving of your story, and how the lessons, skills, and experience you gained from your own journey can help your customer/client with their own.
In this post I’ll break down a simple template for writing an about me page, however, as with anything in business don’t be so rigid about sticking to a template or formula that you’re not willing to make changes where you feel you need to.
Let’s get started with…
Step one: The Headline
The headline on your about me page should be just as captivating and thoughtful as a headline you would make for a sales page or blog posts/video headline.
People are always on the move, often with multiple tabs open, multitasking like their lives depend on it and a million other things commanding their attention. So yes, you need a headline to pull them in and encourage them to keep reading.
Try calling directly to their problem or need or resharing your niche and who you serve. Alicia from Pixistock does a fantastic job about clearly stating who she helps and how.
When in doubt, there are two good ole’ tried and true formua’s.
Formula One: “I help (insert your target audience) + insert verb: do/learn/create (insert your niche)”
Example for me: I help ambitious women running an online business write compelling copy without fear based marketing tactics.
Formula Two: I help (insert your target audience) + insert verb: do/learn…etc (insert your niche) + so they can (insert result of working with you).
Example, if you’re a VA. I help online course creators organize their course launches so they can focus on serving their students.
Step Two: You’re In The Right Spot
After you’ve caught their attention, give them a warm welcome and let them know they’re in the right spot.
They have a problem that needs to be solved and you’re excited to be the one to help them out. Feel free to brag a bit (a bit) and drop some credentials if you have them (or want to) like where you’ve been featured, who you’ve worked with, or any certifications/training you’ve earned.
Stacy Tuschl from She’s Building Her Empire immediately welcomes her readers and begins by reassuring them that she understands their passion and desire to do something meaningful.
Step Three: Story Time
This is where you share your story.
But even now it’s still not about you (sorry).
You’re sharing your journey and how that makes you uniquely qualified to help them.
Many people misunderstand what it means to share their story and assume that entails giving every single detail about their daily lives and somehow fandangling it to be meaningful to their business. There’s no need to do that.
Comb through your life and look for highlights that fueled your desire for your business or helped you gain the skills you use in your business.
Just because an event in your life had a big influence on your personal life, doesn’t mean it’s necessarily part of your brand story. For example, I spent 4 years in Army ROTC during college and while that had such a huge impact on my life personally, it’s not relevant to you guys as my audience, so it’s not part of my brand story.
What was your life like prior to your business or breakthrough?
What was your tipping point that led you to change?
How did you acquire the skills you know (ex: if you’re a photographer, how did you learn how to use a camera?)
What motivated you to do what you do? What keeps you motivated now to continue doing it?
What risks did you take to get to where you are now?
Why do people seek you out for your help?
So what about super personal stories? This is completely up to your comfort level and discretion.
For some businesses their passion and “why” is fueled by deeply personal experiences and that journey is the building block for their brand. Such as Emma Johnson’s from Wealthy Single Mom. She shares her story about becoming a single mom and then making it her mission to crush the stereotypes of single motherhood. She’s open with sharing details about that journey, from her divorce and their rocky co-parenting relationship in the beginning to her choices that helped her become financially independent.
For Allie Casazza, the creator of The Uncluttered Home and known for helping mothers enjoy motherhood through minimalism, she shares the emotional toll clutter and the constant upkeep was having on her mental health and relationship with her children.
What was an emotional moment that forced you to change?
Describe a last-ditch effort that paid off.
What was a failure that you thought you wouldn’t recover from?
What people made a monumental impact on your life or business (a coach, partner, friend, idol).
Remember, your story is not only going to be one of the things that humanize you and reminds people you’re more than just a logo on a computer screen but also helps people connect with you on a personal level.
You never know who relates to your story in some way and that could be the factor that motivates them to reach out to you versus someone else.
For example, you might notice a lot of people mention their bank accounts being overdrawn or nearly empty prior to starting their business, how they started off working as a teacher, or how they had absolutely no experience running a business before hand. They share this because the people reading their story can relate to that.
It gives you and your audience something in common.
(You can also drop your credentials in this part as well.)
Step Four: Fun Facts
Now, this is where you get to share tidbits about your dog, or your family, where you live, etc.
If you’re not sure how to transition into this section without it sounding abrupt or random, the phrase “Fun Facts About Me” or the formula “When I’m not doing (insert niche/service) I’m doing XYZ”.
For Example: When I’m not helping women write badass branded copy, I’m spending my time drinking copious amounts of coffee and wandering malls in Colorado.
(P:S- that’s not true… well, I do drink a ton of coffee and write copy, I just don’t live in CO. Anyway…)
You don’t (and shouldn’t) make this an insanely long autobiography sharing an insane amount of fun facts because again, it’s not about you.
Here’s a great example of a fun, short section where Dana from Boss Mom.
Step Five: Give Them Something To Do
Add a call to action!
Don’t leave them hanging and guessing on what steps to take next. It’s not “too promotional” to promote something on your own site.
Your CTA doesn’t have to be a sell. You can:
Point them to popular blog posts
Tell them to visit your service/course/shop page
Invite them to join your Facebook Group
Ask them to hop on your email list
Encourage them to take a survey
Have them follow your Youtube channel
Whatever you decide to do, give them some homework and be direct about it.
That being said, keep in mind that too many options leads to decision fatigue. This is a real thing, especially in the online space. It’s like looking in a closet full of clothes and deciding you don’t have anything to wear.
Pick one or two important actions and leave it at that.
And there you have it! You’ve written your About Me page. Remember, this is a template, so reread it and make sure it all flows, even if you need to rearrange a paragraph or two. If you grab the free template download, you’ll find several more examples to help you out.